Website Strategies and Marketing Solutions

Web Design

 

The Web Design Services offered at nett-zone are completely customizable to the needs of you and your company.
You can chose from a small but effective website, all the way up to a large-scale presence on the web, and everything in between.

We focus on:

  • Clean, uncluttered designs to effectively communicate with your customers

  • Attractive graphic design

  • Quick load times and optimizations

  • Clear and concise content

 

Website Planning

A lot of the important work in designing a website occurs well before actually 'designing' anything. We'll help you in defining the exact purpose of the website, researching target market, competitors and corporate identity.

 

 

Design and Development

 

We pay close attention to detail in the visual and structural design of the website and make sure it's easy to navigate and quick to load. You get regular updates and are asked for your approval and input before completing each major stage of design, so your website it exactly what you want.

 

Domain Registration and Hosting

At nett-zone you will get help and advice on how to choose and buy a domain name (www.yourname.com). You can also get as much help as you need to find a company to host your website.

Maintenance

nett-zone can provide maintenance for your new website quickly and effectively. Keeping your website up to date is very important and we will always be ready to make the changes you need.

Marketing

At nett-zone websites are designed to appeal to YOUR target market. The focus is on keeping the design clean and simple so that it loads fast and is easy for your visitors to navigate. These factors give your visitors an enjoyable experience, encouraging them to stay on your website longer. Search engine optimization is built into each personalized design.

Estimate a Budget for the Web Site 

  1. The cost of a website can vary a lot depending on exactly what you require. An basic information site of only a few pages can start as low as a few hundred dollars, where as a large website listing all your services, employees and many listings can get into the thousands of dollars. There are many variations in size, content and cost.
     
  2. Since there are so many variations in cost, consider a custom solution put together specifically to meet you budget expectations.
     
  3. Decide if you need to set aside a budget for maintenance of your new website

 

Domain Name Registration and Web Site Hosting 

  1. You will need to decide on a name for your website. At the early stages just a rough idea for a name is all that's needed, but it's something to think about well before completing the project.
     
  2. Customers, or at least potential customers, now expect a business website to have it's own domain (www.your company.com). With the relative low cost of domain ownership this is now almost a requirement for a business site. Having your won domain name also gives other benefits, such as being more search engine 'friendly' (you're likely to get more traffic).
     
  3. Consider what type of hosting you'll need. Most small business do just fine with basic hosting solutions, but if it's absolutely critical that you're site be up and running 14/7 guaranteed, then you may want to look at more expensive options.

Promoting the Website 

  1. SEARCH ENGINES
    This is the number one way to get traffic to your website. Without traffic you're website can't work for you.

  2. Up to 85% of your viewers will come to your website as a result of a search engine. From the beginning of the design concept to completion of the website, all your pages will be optimized for the major search engines using the key phrases that your customers will likely use to find your website. All appropriate pages will be submitted to the top search engines.

  3. Description - Try preparing a short (25 word or less) description of your business and business website that will be used by and displayed in search engines. Make it stand out, this plus your URL is all a potential visitor will see in the search engines listings, so make an impression.

  4. Keywords - Try preparing a list of 25-30 words or phrases that describe your business/ The phrases and words should be both general and specific, e.g. "realtor" and "San Diego homes"

  5. Think about whom you are targeting and how to reach them. If you're targeting professionals then use formal language, if you're targeting the general public use friendly and easy to understand language.

  6. Give visitors a reason to remember your website and return to it. Think about how this can be accomplished? Do you want them to refer friends or colleagues to your website, if so how?

  7. Think about your contact information, including email address sales@yourcompany.com is much better than yourcompany@hotmail.com. If someone wants to buy something? provide a sales address; if they need customer service give them a different appropriate address.

Time Frame?

  1. It can take anywhere form a few days to a few months to complete a website. The two main factors in the time it takes are:

1.       The size and complexity of the website

2.       How quickly it takes for the client to provide feedback/approval at each stage and also provide the relevant content (text, images, etc.)
 

 

 

 

Design Process

 

There's a lot more to producing a successful website than just putting some text and graphics on a few pages and submitting it to a search engine. Think of opening your website as it you were expanding to open a new office or location for your business. You'd spend a lot of time considering location, cost, layout, which works there and all the other important decisions. Your website can be a 24/7 business office where the web pages interact with customers rather than yourself or your employees, but only if it's well thought out.

If you need some help with all the stages of planning, or just don't know where to start, here are some quick pointers to get you started:

 

The Purpose of the Web Site
The Layout and Design of the Web Site
The Contents of the Web Site
Estimate a Budget for the Web Site
Domain Name Registration and Web Site Hosting

Promoting the Website

 

The Purpose of the Web Site  

  • The most basic question; what do you want your website to do?
  • What does your company do?
  • How can your business benefit potential customers?
  • How does your business beat the competition?
  • How will visitors interact with your website?
  • Will you include online contact forms?
  • Will you provide online customer service?

 

The Layout and Design of the Web Site 

  1. How many pages do you think the website will have?
     
  2. Think of some other web sites with designs or layouts you like. Think about why you like them and which elements you would like to see in your site. Also, know what you don't want, this is sometimes easier than knowing what you do want.
     
  3. Choose a basic color scheme for the website. If you already have business stationary it's a good idea to use that as a basis. If you're website resembles the look of the business card you gave a customer, they're far more likely to link the two and remember your company
     
  4. Choose the fonts you would like to sue. Remember you are limited to the font each person visiting the website has available on their system, but you can make very differently styled text pages using the same fonts. Aim for 1-3 main fonts throughout the website.
  5. fast loading to keep your viewers on your pages
    For every 10 seconds your page takes to load you lose 20% of your viewers. The longer that your visitors stay on your website, the greater the chances that they will make the decision to purchase your products or services.

The Contents of the Web Site  

You may want to think about the following as content for your website:

  • Text
  • Photos & graphics
  • Business cards
  • Brochures/flyers
  • Company information
  • Location
  • Maps & directions
  • Open hours
  • Privacy policy
  • Testimonials
  • Endorsements
  • Price lists
  • Credits
  • Certifications
  • Do you have a business slogan/motto?
  • Choose major topics or areas for the website
  • Decide what 'bonus information' you can include. How can you make your site a useful resource as well as a use full business tool. What 'value added' components can you offer?

 

Cost?

  1. The amount of money you invest in a website can vary significantly depending on exactly what you require. Factors include how large and complex the website is, how many 'features' you require and how sophisticated the website will be.
     

Payment Terms?

  1. The general payment policy for custom website designs includes an up front percentage as a deposit (40%), with the remaining balance to be paid on completion of the website.