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Website
Strategies and Marketing Solutions
The Web Design Services
offered at nett-zone are completely customizable to
the needs of you and your company.
You can chose from a small but effective website, all the way up to
a large-scale presence on the web, and everything in between.
We focus on:
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Clean,
uncluttered designs to effectively communicate with your
customers
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Attractive
graphic design
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Quick load
times and optimizations
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Clear and
concise content
Website Planning
A lot of the important work in
designing a website occurs well before actually 'designing'
anything. We'll help you in defining the exact purpose of the
website, researching target market, competitors and corporate
identity.
We pay close attention to detail in the
visual and structural design of the website and make sure it's easy
to navigate and quick to load. You get regular updates and are asked
for your approval and input before completing each major stage of
design, so your website it exactly what you want.
Domain Registration and Hosting
At nett-zone you will
get help and advice on how to choose and buy a domain name (www.yourname.com).
You can also get as much help as you need to find a company to host
your website.
Maintenance
nett-zone can provide
maintenance for your new website quickly and effectively. Keeping
your website up to date is very important and we will always be
ready to make the changes you need.
Marketing
At nett-zone websites are
designed to appeal to YOUR target market. The focus is on keeping
the design clean and simple so that it loads fast and is easy for
your visitors to navigate. These factors give your visitors an
enjoyable experience, encouraging them to stay on your website
longer. Search engine optimization is built into each personalized
design.
Estimate a Budget for the Web
Site
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The cost of a website can
vary a lot depending on exactly what you require. An basic
information site of only a few pages can start as low as a few
hundred dollars, where as a large website listing all your
services, employees and many listings can get into the thousands
of dollars. There are many variations in size, content and cost.
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Since there are so many
variations in cost, consider a custom solution put together
specifically to meet you budget expectations.
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Decide if you need to set
aside a budget for maintenance of your new website
Domain Name Registration and Web
Site Hosting
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You will need to decide on
a name for your website. At the early stages just a rough idea for
a name is all that's needed, but it's something to think about
well before completing the project.
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Customers, or at least
potential customers, now expect a business website to have it's
own domain (www.your company.com). With the relative low
cost of domain ownership this is now almost a requirement for a
business site. Having your won domain name also gives other
benefits, such as being more search engine 'friendly' (you're
likely to get more traffic).
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Consider what type of
hosting you'll need. Most small business do just fine with basic
hosting solutions, but if it's absolutely critical that you're
site be up and running 14/7 guaranteed, then you may want to look
at more expensive options.
Promoting the Website
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SEARCH ENGINES
This is the number
one way to get traffic to your website. Without traffic you're
website can't work for you.
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Up
to 85% of your viewers will come to your website as a result of a
search engine. From the beginning of the design concept to
completion of the website, all your pages will be optimized for
the major search engines using the key phrases that your
customers will likely use to find your website. All appropriate
pages will be submitted to the top search engines.
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Description - Try preparing a short (25 word or less) description
of your business and business website that will be used by and
displayed in search engines. Make it stand out, this plus your URL
is all a potential visitor will see in the search engines
listings, so make an impression.
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Keywords - Try preparing a list of 25-30 words or phrases that
describe your business/ The phrases and words should be both
general and specific, e.g. "realtor" and "San Diego homes"
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Think about whom you are targeting and how to reach them. If
you're targeting professionals then use formal language, if you're
targeting the general public use friendly and easy to understand
language.
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Give
visitors a reason to remember your website and return to it. Think
about how this can be accomplished? Do you want them to refer
friends or colleagues to your website, if so how?
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Think about your contact information, including email address
sales@yourcompany.com is much better than
yourcompany@hotmail.com. If someone wants to buy
something? provide a sales address; if they need customer service
give them a different appropriate address.
Time Frame?
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It can take anywhere form a few days to a few months to complete a
website. The two main factors in the time it takes are:
1.
The size and complexity of the
website
2.
How quickly it takes for the client
to provide feedback/approval at each stage and also provide the
relevant content (text, images, etc.)
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Design
Process
There's a lot more to producing a
successful website than just putting some text and graphics on a few
pages and submitting it to a search engine. Think of opening your
website as it you were expanding to open a new office or location for
your business. You'd spend a lot of time considering location, cost,
layout, which works there and all the other important decisions. Your
website can be a 24/7 business office where the web pages interact
with customers rather than yourself or your employees, but only if
it's well thought out.
If you need some help with all the stages
of planning, or just don't know where to start, here are some quick
pointers to get you started:
The Purpose of
the Web Site
The Layout and Design of the Web Site
The Contents of the Web Site
Estimate a Budget for the Web Site
Domain Name Registration and Web Site Hosting
Promoting the Website
The Purpose of the Web Site
- The most basic question;
what do you want your website to do?
- What does your company
do?
- How can your business
benefit potential customers?
- How does your business
beat the competition?
- How will visitors
interact with your website?
- Will you include online
contact forms?
- Will you provide online
customer service?
The Layout and Design of the
Web Site
- How many
pages do you think the website will have?
- Think of
some other web sites with designs or layouts you like. Think about
why you like them and which elements you would like to see in your
site. Also, know what you don't want, this is sometimes easier than
knowing what you do want.
- Choose a
basic color scheme for the website. If you already have business
stationary it's a good idea to use that as a basis. If you're
website resembles the look of the business card you gave a customer,
they're far more likely to link the two and remember your company
- Choose
the fonts you would like to sue. Remember you are limited to the
font each person visiting the website has available on their system,
but you can make very differently styled text pages using the same
fonts. Aim for 1-3 main fonts throughout the website.
- fast
loading to keep your viewers on your pages
For every 10 seconds your page takes to load you lose 20% of
your viewers. The longer that your visitors stay on your
website, the greater the chances that they will make the decision to
purchase your products or services.
The Contents of the Web
Site
You may want to think about the following as content for your
website:
- Text
- Photos &
graphics
- Business
cards
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Brochures/flyers
- Company
information
- Location
- Maps &
directions
- Open
hours
- Privacy
policy
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Testimonials
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Endorsements
- Price
lists
- Credits
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Certifications
- Do you
have a business slogan/motto?
- Choose
major topics or areas for the website
- Decide
what 'bonus information' you can include. How can you make your site
a useful resource as well as a use full business tool. What 'value
added' components can you offer?
Cost?
- The
amount of money you invest in a website can vary significantly
depending on exactly what you require. Factors include how large and
complex the website is, how many 'features' you require and how
sophisticated the website will be.
Payment Terms?
- The
general payment policy for custom website designs includes an up
front percentage as a deposit (40%), with the remaining balance to
be paid on completion of the website.
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